Bose is closing all of its retail stores in North America, Europe, Japan, and Australia


Bose Store at Woodbury Commons Premium Outlets MallPhoto by Gary Hershorn/Corbis via Getty Images

Bose plans to close its entire retail store footprint in North America, Europe, Japan, and Australia. The company announced the decision earlier today and pointed to the fact that its headphones, speakers, and other products “are increasingly purchased through e-commerce” as the reasoning. Hundreds of employees will be laid off as a result.

Bose opened its first physical retail store in 1993 and currently has locations in many shopping centers and the remaining malls scattered across the US. The stores are used to showcase the company’s product lineup, which has grown beyond Bose’s signature noise-canceling headphones in recent years to include smart speakers and sunglasses that double as earbuds. There are often similar demo areas at…

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