Netflix uses Google Trends to claim The Witcher was more popular than The Mandalorian
Photo: Katalin Vermes / Netflix
Netflix released its quarterly earnings report Tuesday afternoon, including a trove of new data on its latest hit, The Witcher. Among the data points Netflix cites in promoting its business over the last three months includes a Google Trends chart comparing interest in its new fantasy adaptation to Disney+’s The Mandalorian, the other huge streaming hit of the holiday season.
According to Netflix, The Witcher blew the competition out of the water, including trouncing not only the Star Wars spinoff, but also Apple TV Plus’ The Morning Show and Amazon’s Jack Ryan. Yet the data is a bit misleading. Netflix’s included chart relies on global Google search data. That’s an issue when comparing Netflix hits to those of new streaming services…