Pokémon Go’s live events drove nearly $250 million in tourism revenue last year
Photo by Dani Deahl / The Verge
Niantic Labs says its live events for augmented reality hit Pokémon Go contributed $247 million in tourism revenue last year across three cities. The announcement on Wednesday was paired with the new schedule for 2020 events across Pokémon Go, Ingress Prime, and Harry Potter: Wizards Unite.
“Over the last 7 years, live, real-world events have been central to Niantic’s goal in leveraging technology to create interactive experiences that foster exploration and discovery, active and healthy lifestyles and lasting friendships,” Michael Steranka, Niantic’s senior manager for live events, said in a statement. “Niantic’s large-scale real-world events have had a true and clear positive economic impact on tourism, bringing people from around the…