They’ll offer the plan, called Braven Health, across eight New Jersey counties. The plan uses Horizon BCBSNJ’s existing Medicare Advantage network of physicians and hospitals and members choosing a PPO plan will have access to the BCBS national Medicare Advantage PPO network whenever outside of New Jersey.
Braven Health will have a Practitioner Council comprised of physicians across various specialties that will issue recommendations to Braven Health’s CEO and board on ways to improve the plan.
Luisa Charbonneau will serve as Braven Health’s first CEO. She was most recently senior vice president at Peerfit, a company that empowers seniors to live healthy, active lifestyles.
“As healthcare companies with impressive track records of working together to improve health care these are the perfect partners to help Braven Health be accountable to the customer and bring true innovation to the Medicare market,” Charbonneau said in a statement.
More specifics about Braven Health Plans’ benefits and premiums will be available Oct. 1, and applications will be accepted beginning Oct. 15 for coverage that takes effect Jan. 1, 2021.
Whether RWJBH joins the plan is subject to approval by the New Jersey Department of Banking and Insurance.