Illustration by Alex Castro / The Verge
Quibi, the troubled streaming service focused on “quick bites” of mobile-first content, has just launched apps for Apple TV, Android TV and Fire TV. The company quietly announced the change in an updated support article.
These apps follow Quibi’s ongoing attempts to get more eyes on its content after launching as a mobile-only app. The company first made content more shareable in May, and followed that soon after with AirPlay and Chromecast support.
Unfortunately for Quibi, these changes to the initial mobile-first strategy may have come too late. A new report in The Information claims that co-founder Jeffrey Katzenberg has attempted to sell Quibi’s programming to Facebook and NBCUniversal while telling…