Apple defends upcoming privacy changes as ‘standing up for our users’



An example of the prompt you’ll see when an app asks permission to track your data. | Image: Apple

Apple has responded to Facebook’s critiques of its upcoming privacy changes by saying that is “standing up for our users,” in a statement shared with The Verge. Facebook has been criticizing the company ahead of a future iOS update that will require users to give their permission for apps to collect data about them. Facebook took out full-page newspaper ads today attacking Apple, claiming that the changes will “limit businesses’ ability to run personalized ads and reach their customers effectively.”

Here is Apple’s full statement:

We believe that this is a simple matter of standing up for our users. Users should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow…

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