Apple will let Super Healthy Kids have a pear (shaped logo) after all

The original Prepear logo, compared to Apple’s.

Last August, the routine story of a trademark opposition captured the world’s imagination, when Apple declared that Super Healthy Kids (yes, that’s the real name of a company) shouldn’t be allowed to trademark its pear logo because it might “cause dilution of the distinctiveness” of Apple’s own famous fruit-shaped intellectual property.

Six months later, the case is now settled, and it seems Apple didn’t actually have a pear-shaped problem after all — because Super Healthy Kids has agreed to change the shape of the leaf atop that pear, and Apple has agreed that’s good enough to let the trademark go forward.

Prepear’s new logo has a half-moon shaped leaf, instead of the pointed oval.

Apple has already…

Continue reading…

Liked Liked