Facebook and Ray-Ban tease smart glasses announcement on September 9th



Facebook / Ray-Ban teaser
Ray-Ban

Facebook and Ray-Ban are teasing an announcement around their upcoming smart glasses on September 9th. Ray-Ban posted a promotional page with a silhouette of a pair of glasses, the date “09.09 2021,” and the text “sign up now to get your release notification” — although it doesn’t specify whether that’s news about the release or the release itself. Ray-Ban’s homepage also promises that “this is one story you’re going to want to follow,” plausibly a reference to Facebook Stories.

The announcement coincides with some apparent teaser videos from Facebook CEO Mark Zuckerberg and virtual and augmented reality head Andrew Bosworth. The posts show point-of-view video clips from Bosworth and Zuckerberg, including Bosworth playing golf and…

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