Samsung’s latest Frame TVs have a matte screen that looks and feels more like real art



Image: Samsung

Samsung has managed to single-handedly define the category of “lifestyle TVs” — high-design TV sets that blend into the home more seamlessly than traditional TVs — with The Frame. I’ve got several friends, coworkers, and family members who have recently purchased some model in The Frame lineup. For them, the device’s stylish look, customizable bezels, and ability to showcase artwork or personal photos when the TV is “off” are more important than the latest picture quality or HDMI specs.

For 2022, the company is hoping to take The Frame to the next level and make its wall art parlor trick more convincing than ever before. Samsung says the latest models will have a matte, anti-reflective display with a “lifelike” texture that feels like…

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