Apple’s new App Store tax on ads is a direct shot at Meta

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Illustration by Alex Castro

Just when I thought the relationship between Apple and Meta couldn’t get more hostile, here we are.

On Monday, Apple quietly updated its App Store rules to require that iOS developers use in-app purchases — and thereby give Apple 30 percent — on “sales of ‘boosts’ for posts in a social media app.” This primarily affects Facebook and Instagram, which let people pay to boost the reach of their posts. It’s the first time Apple has directly taxed advertising in iOS apps.

Meta, of course, isn’t happy. Company spokesperson Tom Channick sent The Verge the following statement: “Apple continues to evolve its policies to grow their own business while undercutting others in the digital economy. Apple previously said it didn’t take a share of…

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