Apple’s reportedly building an advertising network around its Major League Soccer deal

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Apple’s building an advertising network as part of its deal to start streaming Major League Soccer (MLS) games next year, according to a report from Bloomberg. Sources familiar with the situation told the outlet that Apple’s in talks with advertisers and MLS sponsors to display ads during soccer games and “related shows.”

Apple struck a 10-year deal with the MLS in June and will start streaming soccer games through its Apple TV app in February 2023. While the company plans on introducing a separate, Sunday Ticket-like subscription dedicated to streaming every MLS game, it says it’ll make a “broad selection” of MLS and Leagues Cup matches available to Apple TV Plus subscribers, with a “limited number” available for free.

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