Eddy Cue reportedly has bigger plans for Apple’s billion-dollar streaming and ads business

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Illustration by Alex Castro / The Verge

Eddy Cue, Apple’s senior vice president of services, is considering restructuring Apple’s services business to redirect more attention to streaming and advertising, according to a report from Insider. In its most recent earnings report, Apple said its services, which include the App Store, Apple Pay, Apple News, Apple Music, Apple TV Plus, and iCloud, added 825 million subscribers and earned $19.8 billion in revenue.

As part of the shake-up, Cue has reportedly pulled Peter Stern, Apple’s current vice president of services, off of advertising to focus solely on its services division. Sources close to the situation told Insider that Todd Teresi, Apple’s vice president of advertising platforms, has absorbed Stern’s previous advertising…

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