Here’s what Embracer Group can (and can’t) do with Lord of the Rings

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Image: New Line Cinema

Embracer Group’s purchase of Middle-earth Enterprises opens up a wealth of opportunities to put all kinds of new spins on the characters, stories, and places of J.R.R. Tolkien’s Middle-earth. I am a horse girl at heart, and so a video game company purchasing the various rights to the Lord of the Rings and The Hobbit universe means my dreams of a horse game involving the Rohirrim are that much closer to fruition. But Embracer didn’t just buy the gaming rights to Middle-earth; it bought (almost) all the rights. What else can Embracer do with all those juicy IPs, and how much of Middle-earth does the Swedish holding group own?

Does Embracer Group own The Lord of the Rings and The Hobbit?

Short answer: no. Long answer: Nooooooo. To be clear,…

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