Hulu backs down on ad policy after Dem outcry

Illustration by Alex Castro / The Verge

After weeks of mounting pressure from Democrats, Hulu will begin accepting political issue and candidate ads, according to a new report from Axios on Wednesday.

Disney, a majority owner of Hulu, made the decision amid a controversy over the streaming platform’s decision to ban ads discussing abortion, gun reform, climate change, and other issues central to the Democratic Party’s midterm agenda.

“After a thorough review of ad policies across its linear networks and streaming platforms over the last few months, Disney is now aligning Hulu’s political advertising policies to be consistent with the Company’s general entertainment and sports cable networks and ESPN+,” Disney said in a statement to Axios on Wednesday.

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