Instagram tells us why it brought back the chronological feed
The rolling feed of images and video had changed in 2016 to one that was instead judged by algorithms. Instagram thought that users would prefer to be shown what they might like, rather than showing the latest images, with no ability to switch between modes.
However, users have been clamoring to scroll through a feed from newest to oldest, and Instagram has finally relented. Eventually, you will be given two options on your feed – Following and Favorites, which can then be set to show your posts chronologically.
TechRadar spoke to the company to find out why this change has occurred now, and whether this applies to Instagram's other features.
A logical choice, at last
This is an update that won't require you to go to the App Store or Google Play Store to update – it should appear on your feed soon.
It's a welcome change, and many had been wishing for the company to revert back to a chronological feed since it changed back in 2016. So much so, Instagram commented on this at the end of 2021 through a series of tweets.
We want to be clear that we’re creating new options — providing people with more choices so they can decide what works best for them — not switching everyone back to a chronological feed. You can expect more on this early next year!December 8, 2021
In the meantime, we asked an Instagram spokesperson as to why it decided to make the change. “For some time now, we’ve been working on different ways to give people more control over their experience. This is one of the many things we’re doing to give people more choice,” the spokesperson explains. “We moved away from a full chronological feed because we learned that many people were missing posts. That said, we think it’s important to give people choice – so we’re providing them with more options in Feed to tailor their experience.”
There is a small caveat to the return of the chronological feed; you can't currently set it as the default option, compared to what you can do with Twitter's two feeds. We asked if this was something that the company would consider in the future. “We’re giving new options within your Feed to give people more control and choice,” Instagram's spokesperson clarifies. “The Home Feed will remain a mix of content that you see today, including ranked content from people you follow, recommended content you may like, and more.”
Six years is a long time in technology, especially when it comes to social media. Since then, we've seen Instagram Stories and Reels arrive, alongside being able to access the platform on the web. We asked whether the chronological feed would also apply here as well, with some bad news, confirming just two platforms again to us. “This feature is currently only available on iOS and Android.”
Finally, with Reels attempting to take on TikTok in its rolling video, we wondered whether this would also reap the benefit of an organized feed. “Currently, Favourites only applies to posts that appear in Feed.”
For now at least, the first steps of a chronological feed have arrived. And while you can't make it the default view for your feed, alongside being able to apply it to your Reels or hashtag feeds, it's a start.
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