Nope’s first trailer is a hard yes


Universal Pictures

Universal’s Nope from director Jordan Peele is one of the rare modern movies with this much hype around it to make it this close to its release date without the public knowing basically anything about it.

Building up that sort of suspense is a huge gamble on the studio’s part that could go either way, but Nope’s first trailer certainly creates the impression that Peele’s gone and done it again — “it” here meaning “dreamed up something terrible and turned it into a work of art we’re all going to become obsessed with.”

Nope’s first trailer introduces Daniel Kaluuya and Keke Palmer’s two cattle ranching characters who spend their days working with horses on farms while dreaming of making it big as professional horse handlers for film…

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