YouTube wants personal health stories to help combat misinformation
YouTube historically hasn’t been a good place to turn for information about health. Inaccurate or misleading videos are everywhere, research has shown, and the algorithm can push those videos to more people.
To shift that trajectory and give people more reliable health information, the platform launched a team last year to build relationships with medical groups, with the ultimate goal of adding videos with reliable health info to the platform. The team is led by Garth Graham, a cardiologist and former US Deputy Assistant Secretary of Health. He’s the director and global head of healthcare and public health partnerships at YouTube.
As another arm of those efforts, the YouTube health team last month launched a Personal Stories shelf,…